Choosing the right vending machine is only half the equation—where you place it makes all the difference. A well-selected location can turn an average-performing machine into a top earner. But how do you evaluate a vending site before committing? At Feel Good Snacks, we help operators and investors assess vending locations with a proven checklist built from years of experience.
As Canada’s most trusted one-stop vending partner, we’ve deployed machines in offices, schools, gyms, hospitals, and more. These seven metrics are the foundation of every successful placement.
1. Foot Traffic Volume This is the most critical metric. You need to understand how many people pass by the machine’s exact location per day—not just how busy the building is.
Tips:
- Observe traffic during peak and off-peak hours.
- Use foot traffic counters or ask property managers for estimates.
- Prioritize break rooms, lobbies, and busy hallways over storage rooms or corners.
A vending machine in a high-traffic area can outperform a better-stocked machine placed in a dead zone.
2. Dwell Time & Waiting Behavior Do people linger in the area? Locations where people wait (lobbies, lounges, outside classrooms) are vending goldmines. These moments create impulse purchases.
We help you identify dwell zones and choose the best machine and product mix for that unique setting.
3. Type of Population (Audience Fit) Understanding your audience is essential. Are you serving students, office workers, gym-goers, or hospital visitors? Each group has unique preferences and budgets.
For example:
- Gym users prefer protein shakes and low-calorie snacks.
- Office workers may gravitate toward sparkling water and brain-boosting snacks.
- Schools need nut-free and allergy-safe items.
We tailor the menu accordingly—and update it seasonally.
4. Visibility & Accessibility Your vending machine should be easy to spot and even easier to reach.
Checklist:
- Is the machine visible from main paths or entrances?
- Is it near electrical outlets and accessible to all (including wheelchair users)?
- Is lighting adequate, especially for after-hours?
We also recommend a branded wrap for high-impact locations. Ask about custom branding.
5. Site Agreement & Revenue Terms Before installation, you should have clarity on the agreement:
- Does the site charge a commission?
- Who handles restocking and servicing?
- Is there exclusivity (i.e. no competing machines)?
Feel Good Snacks helps you draft simple, professional agreements that protect your investment and maintain site relationships.
6. Power & Connectivity Most modern vending machines require a standard outlet and a stable data signal for cashless payments and remote monitoring.
Always test:
- The outlet’s voltage and access
- Wi-Fi or cellular reception strength
- Whether the building closes access after hours (some machines need 24/7 uptime)
We handle all power setup, delivery logistics, and connection checks so you don’t have to.
Learn more about our turnkey delivery and setup
7. Competitive Presence Are there other machines nearby? If so, what do they offer?
You’ll want to:
- Study competitors’ prices and product selection
- Offer differentiation (e.g. healthier options, better branding, more payment types)
- Consider placement timing if a competitor’s contract is ending
If you’re entering a competitive site, we offer market-driven pricing strategies and custom graphics to make your machine stand out.
Bonus Tip: Ask the Right Questions When approaching a potential location partner, be ready to ask:
- How many people use this space daily?
- Are there any dietary restrictions to consider?
- Is there a preferred time for restocking?
- Can we test the machine here for 60–90 days?
We provide free PDF proposal kits and site agreement templates you can use to secure your spot professionally.
With Feel Good Snacks, You’re Never Guessing Our team helps you:
- Evaluate and approve potential locations
- Choose the right machine based on data
- Finalize your menu ahead of time
- Deliver and install with no surprises
That’s what a one-stop partner is for. Whether it’s your first location or your fiftieth, we make sure every placement sets you up for success.
Success in vending starts long before you stock your first snack. By understanding your location, your audience, and your goals—you turn a simple machine into a consistent source of income.
Let Feel Good Snacks handle the heavy lifting while you enjoy the returns. Your next best location is just one conversation away.
